What you should know about gambling companies and how they keep their customers hooked

 What the gambling industry doesn't want you know and how to keep your money hooked


British punters lose more each year than PS11bn annually to the gambling sector, which is nearly PS164 for every child, man and woman in the UK. This money-spinning love affair with gambling is due to the 2005 liberalisation of gambling laws by Tony Blair's Labour government. Bet365's Denise Coates, Betfred's Done Brothers and Bet365's Denise Coates have become billionaires thanks to the growth of UK's betting sector. What started as a harmless flutter turned into a financial disaster for many people, causing them to break up with their families and cause other issues.


The advertising of the betting industry is primarily done via TV and social media, as well as wall-to–wall sponsorship of football teams. Gambling has always been different to other consumer products. Coca-Cola makes its products appealing by the fact that most people already know the taste of their product. You might find that a memory jog helps you remember why you like it. It may also help you choose Coke over Pepsi if you are tempted to do so. Gambling is not easy. It takes more than convincing a customer to stick with your brand. The other challenge for betting companies is to convince punters that they have a chance at winning some money.


If the bookmaker or the casino had better odds of winning than the punter, then the gambling industry wouldn't exist. It's the basis of the industry. Unless they are completely delusional, it's a bargain the gambler enters into knowingly. They place bets believing that they may be the one who can beat them, if by luck or judgment.


Six years ago, I began reporting on the human suffering caused by the gambling industry. I've witnessed the desperation of someone who lost hundreds and thousands of pounds in just weeks. I've also been with parents of young people who had everything ahead of them until their gambling addiction led them to commit suicide. Casinos - The Good, The Bad and the Rogue


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